The lakes, mountains, and forests in the Pacific Northwest don’t just make it a beautiful place to live, they also encourage Washingtonians to spend an average of 56 days per year engaged in outdoor activities. This directly leads to: $26.6 billion in annual spending in the state’s outdoor recreation industry; 201,000 direct jobs; $2.3 billion in state and local tax revenue. The industry is changing nationally as age demographics shift, people move into more urban areas, and technology continues to change the way we live and track our health.  Retailers must consider sustainability, inclusivity, and gear rental as consumer needs continue to shift. Join our panel of local executives and experts as they discuss how their business is keeping up in a changing market and what opportunities they see ahead for the outdoor recreation industry.

AdventureELEVATE is the ATTA’s annual North America-based intensive educational and networking conference that brings together the adventure travel community to share the insights, information and inspiration that shape our dynamic industry year-round.

Enjoy this monthly round-up of interesting WA state outdoor recreation news provided compliments of Jon Snyder, Outdoor Recreation and Economic Development, Senior Policy Advisor to Gov. Jay Inslee. 

The inherent risks of navigating wild landscapes — trying to traverse avalanche terrain in the mountains, for instance — can be reduced when a group of adventurers works together to solve the problem. It’s an increasingly popular tactic used to hone backcountry decision-making in dicey situations: Come together, listen to every voice and find a solution that works for everyone. The all-together concept aids outdoor explorers on the micro level, but it appears to also be emerging on a macro level, with the outdoor recreation industry asserting newfound power as an economic, political and cultural force. It helps that outdoor recreation — including hiking, camping, hunting, boating and climbing — has considerable industrial clout, accounting for $427.2 billion, or 2.2%, of U.S. gross domestic product in 2017.

RCO conducted a study of recreational assets of statewide significance. These are outdoor places that make Washington a great place to live. They include local facilities that support the most popular forms of recreation in our state as well as marque, popular, and destination sites that have a regional or statewide draw. This study identifies these assets, where gaps may exist, and recommendations and investment strategies to fill these gaps. The study also forecasts needs through 2040 and how this study will implement the goals of the Washington State Recreation and Conservation Plan.  READ THE STUDY of assets of statewide significance and VIEW MAPS of the foundational assets.

Join University of Washington’s EarthLab and the College of the Environment for an evening with our 2019 Doug Walker Lecturer, J. Drew Lanham, PhD. In this lecture, Lanham will discuss what it means to embrace the full breadth of his African-American heritage and his deep kinship to nature and adoration of birds. 

Because the idea of outdoor early education is catching on nationwide, Washington launched a pilot program in 2017 to develop official requirements that all licensed outdoor preschools must follow.

Newly released economic data on the national and, for the first time ever, state levels reinforce what the outdoor recreation industry has long believed: Outdoor recreation is a powerful driver of national and local economies and it is growing faster than the U.S. economy as a whole...